The Human Side of Enterprise
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The Human Side of Enterprise
Regular price
Dhs. 55.00 AED
Unit price
Description
Description
In his 1960 management classic, Douglas McGregor posed a straightforward yet groundbreaking question about the most effective way to manage people. This thought-provoking inquiry sparked a fundamental revolution in management that still resonates today, particularly in the face of the global economy, information revolution, and knowledge-driven work. Widely regarded as one of the most significant works in management literature, The Human Side of Enterprise remains a touchstone for scholars and a practical guide for practitioners, earning top honors even almost half a decade after its initial release. McGregor's innovative Theory Y, which suggests that individuals are self-motivated and self-directed, along with Theory X, continues to influence major management figures like Peter Drucker and Warren Bennis.