The 360 Degree Brand in Asia
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The 360 Degree Brand in Asia
Description
Description
360 degrees Brand, a proprietary method for brand marketing developed by Ogilvy & Mather's international partners, offers a dynamic framework for companies to effectively plan their budget allocations and globalize their brand. Ogilvy & Mather employees Mike Murphy and Mark Blair provide readers with an easy-to-understand explanation of this revolutionary approach in their book, "360 Degrees Brand". Packed with real-world examples from companies such as IBM, American Express, Pond's Institute, Nestle, and Milo, this informative guide offers expert advice and insights to help marketers and advertisers effectively utilize all elements of the communication mix. Both authors, Mike Murphy from Singapore and Mark Blair from Tokyo, are experienced professionals at Ogilvy & Mather, Asia-Pacific.