Chasing Cool
Details
Details
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Chasing Cool
Description
Description
Learn how to make your product cool by examining successful brands and industry trends. In their comprehensive book, marketing expert Noah Kerner and creative visionary Gene Pressman reveal the universal patterns and trends that have made certain products stand out above the rest. Discover the secrets behind the success of music, fashion, magazines, food, spirits, and more in this ultimate guide to unlocking the "it" factor in your own brand.