{"product_id":"the-personal-mba","title":"The Personal MBA","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eMany people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Personal MBA 10th Anniversary Edition\u003c\/span\u003e\u003cspan\u003eprovides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.\u003cbr\u003e\u003cbr\u003eInside you'll learn concepts such as:\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003eThe 5 Parts of Every Business\u003c\/span\u003e\u003cspan\u003e: You can understand and improve any business, large or small, by focusing on five fundamental topics.\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003eThe 12 Forms of Value\u003c\/span\u003e\u003cspan\u003e: Products and services are only two of the twelve ways you can create value for your customers.\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e4 Methods to Increase Revenue\u003c\/span\u003e\u003cspan\u003e: There are only four ways for a business to bring in more money. Do you know what they are?\u003cbr\u003e\u003cbr\u003eBusiness degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Personal MBA\u003c\/span\u003e\u003cspan\u003e will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living\u003c\/span\u003e\u003c\/p\u003e","brand":"Business Management","offers":[{"title":"Paperback","offer_id":45525501182164,"sku":"","price":35.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2431\/3812\/files\/FullSizeRender_b8ccc083-4a67-4b0b-863c-3411a7b591ab.jpg?v=1703226538","url":"https:\/\/bluebooks.ae\/products\/the-personal-mba","provider":"Blue Books","version":"1.0","type":"link"}