{"product_id":"the-human-side-of-enterprise","title":"The Human Side of Enterprise","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cspan\u003eIn his 1960 management classic, Douglas McGregor posed a straightforward yet groundbreaking question about the most effective way to manage people. This thought-provoking inquiry sparked a fundamental revolution in management that still resonates today, particularly in the face of the global economy, information revolution, and knowledge-driven work. Widely regarded as one of the most significant works in management literature, The Human Side of Enterprise remains a touchstone for scholars and a practical guide for practitioners, earning top honors even almost half a decade after its initial release. McGregor's innovative Theory Y, which suggests that individuals are self-motivated and self-directed, along with Theory X, continues to influence major management figures like Peter Drucker and Warren Bennis.\u003c\/span\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Business","offers":[{"title":"Default Title","offer_id":45218308882644,"sku":"","price":55.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2431\/3812\/files\/D09D6307-F69F-4F0C-BE1B-D0C5EAF45B6A.jpg?v=1717587463","url":"https:\/\/bluebooks.ae\/products\/the-human-side-of-enterprise","provider":"Blue Books","version":"1.0","type":"link"}