{"product_id":"the-business-of-software","title":"The Business of Software","description":"\u003cp\u003e\u003cspan\u003eThe software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few possess as much experience showing software professionals how to succeed as Michael Cusumano, who has served as a board member or consultant to such organizations as AT\u0026amp;T, AOL, CompuServe, Lucent and Verizon. THE SOFTWARE BUSINESS packs his invaluable insight into a single, powerful guide. Just as he did in MICROSOFT SECRETS, Cusumano links issues of strategy and organization with those of managing technology. He argues that the key to success in the $600 billion software business is choosing a business model that will capitalize on the good times and survive the bad. Through eye-opening case studies, Cusumano introduces a ground breaking framework that any manager can use to select the right business model from a choice of three: products, services, or hybrid business solutions. A must-read for every manager, programmer, analyst, entrepreneur, and student interested in software, THE SOFTWARE BUSINESS is destined to become a handbook for getting ahead in the competitive field of computers and e-commerce\u003c\/span\u003e\u003c\/p\u003e","brand":"Business \/ Technology","offers":[{"title":"Default Title","offer_id":45264082043092,"sku":"","price":37.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2431\/3812\/files\/3C806109-E7C5-429C-9059-15DD6B0BD904.jpg?v=1718317050","url":"https:\/\/bluebooks.ae\/products\/the-business-of-software","provider":"Blue Books","version":"1.0","type":"link"}