{"product_id":"profit-first","title":"Profit First","description":"\u003cp\u003eAuthor and serial entrepreneur Mike Michalowicz introduces Profit First, a counterintuitive but effective cash management solution for small businesses. Conventional accounting uses the formula Sales - Expenses = Profit, but Michalowicz's behavioral approach flips this formula to Sales - Profit = Expenses. This system, based on 4 simple principles, simplifies accounting and improves profitability for businesses by prioritizing profit over expenses. Michalowicz's strategy is backed by case studies and practical, step-by-step advice, making it the ultimate roadmap for any entrepreneur looking to achieve long-term growth and profitability.\u003c\/p\u003e","brand":"Business","offers":[{"title":"Default Title","offer_id":45830070206676,"sku":"","price":33.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2431\/3812\/files\/61yz2Mwp48L._SL1200.jpg?v=1731801157","url":"https:\/\/bluebooks.ae\/products\/profit-first","provider":"Blue Books","version":"1.0","type":"link"}