{"product_id":"power-of-cult-branding","title":"Power of Cult Branding","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003eCan company brands, with the perfect blend of positioning and branding, acquire faithful followers like religious cults? Could this turn into a marketer's dream, with die-hard customers becoming enthusiastic promoters for the product? Luckily, you can harness the power of cult branding without needing to spend a fortune on advertising. According to experts Matthew W. Ragas and Bolivar J. Bueno, Harley-Davidson rallies, Star Trek conventions, and Jimmy Buffett concerts are prime examples of the cult branding phenomenon.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Marketing","offers":[{"title":"Hardcover","offer_id":45557363245268,"sku":"","price":100.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2431\/3812\/files\/280A598D-0DC1-4E50-8B17-DE9F30985FD8.jpg?v=1724416912","url":"https:\/\/bluebooks.ae\/products\/power-of-cult-branding","provider":"Blue Books","version":"1.0","type":"link"}