{"product_id":"12-cliches-of-selling","title":"12 Cliches of Selling","description":"\u003cp\u003eWritten by Barry Farber, a reputable and highly successful sales expert (according to Entrepreneur magazine), 12 CLICHES OF SELLING AND WHY THEY WORK offers a wealth of knowledge on effective selling. Each chapter centers around one cliché, using it as a jumping-off point to uncover valuable insights and wisdom. For instance, the oft-quoted phrase \"never take no for an answer\" challenges the image of a pushy and unyielding salesperson, instead emphasizing the importance of overcoming obstacles by making allies of gatekeepers and using humor to break down barriers. Other chapters discuss the significance of making a strong first impression, networking and mentoring, and understanding the true value of a product or service. In the words of Robert Louis Stevenson, \"everyone lives by selling something,\" and this book is a must-read for anyone in the sales industry.\u003c\/p\u003e","brand":"Business","offers":[{"title":"Default Title","offer_id":45754379075796,"sku":"","price":32.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2431\/3812\/files\/12ClichesofSelling.jpg?v=1729878491","url":"https:\/\/bluebooks.ae\/products\/12-cliches-of-selling","provider":"Blue Books","version":"1.0","type":"link"}