Shift

In this book called Shift, Carlos Ghosn, the extraordinary and highly respected CEO of Nissan, describes his experience as he became the leader of a struggling Japanese car company and executed a remarkable turnaround, one that would go down in automotive and corporate history. After being appointed COO of Nissan in 1999, Ghosn was faced with the daunting task of reviving the company which was on the brink of bankruptcy.

Through his astute strategies and leadership, Nissan saw a dramatic change in its fortunes within just 18 months and went on to become the most profitable large automobile company in the world. In SHIFT, Ghosn recounts his journey and the methods he used to transform Nissan into a global powerhouse once again. Drawing on his extensive experience at Michelin and Renault, Ghosn implemented a three-month thorough evaluation of all aspects of the business upon his arrival at Nissan. In October 1999, he announced the Nissan Revival Plan, which challenged traditional Japanese business practices that were hind